VP, Commercial [Colombia]

 

TITLE VP, Commercial
DEPARTMENT Sales
DIVISION NP Digital - Colombia
LOCATION Hybrid Remote – Bogotá, Colombia

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ABOUT OUR COMPANY

NP Digital is a Global Award-Winning digital Marketing Agency. In 2022 NPD was named Adweek’s #1 fastest-growing large international agency with over 500 employees. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction up, which earned us an Inc. Best Workplaces award in 2022 and 2023.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

We are seeking a dynamic and results-driven Commercial VP to lead our sales efforts in our fast-paced digital marketing agency. As the Commercial VP, you will be responsible for driving revenue growth, developing new business initiatives, and bringing sales oportunities in Colombia. Your expertise in digital marketing, excellent commercial skills, and proven track record of achieving sales targets will be instrumental in our agency's success.

This role sits in the intersection of new Business Development and Sales. You will be the first senior Commercial/Sales hire in Colombia. A critical component of this role is the ability to operate autonomously, develop, nurture, and grow our commercial and sales unit against aggressive growth targets. NP Digital is in the enviable position of having a reputable thought leadership strategy who self-generates thousands of leads annually. As a result, we have a pipeline of Colombia wide opportunities which needs to be pursued, but most importantly your role will be exploring and developing external (outbound) leads or bringing your own client relationships to the business. The ability to engage and develop relationships at all levels of the organization is crucial – and closing deals is essential.

To be considered, candidates must reside and be eligible to work in Colombia and are required to be fluent in Spanish and English.

ABOUT THE RESPONSIBILITIES

• Develop and execute the sales strategy for the company: Create a comprehensive sales strategy that aligns with the agency's overall business objectives. This includes identifying target markets, setting revenue goals, and formulating effective sales tactics
• Drive revenue growth: Take ownership of the agency's revenue targets and proactively pursue new business opportunities. Develop and maintain a robust sales pipeline, utilizing effective sales techniques and tools to generate leads and close deal
• Identify opportunities for upselling and cross-selling for new enterprise clients. Ensure excellent client satisfaction and retention by delivering exceptional service and exceeding expectations
• Collaborate with internal stakeholders: Work closely with the senior management team to align sales efforts with overall agency goals. Provide valuable insights and recommendations based on market trends, competitor analysis, and client feedback
• Stay informed about industry trends: Keep abreast of the latest developments in the digital marketing industry, including emerging technologies, consumer behavior, and market trends. Leverage this knowledge to identify innovative solutions and maintain a competitive edge

• Monitor and analyze sales performance: Track sales metrics and key performance indicators (KPIs) to evaluate team and individual performance. Provide regular reports and presentations to the executive team, highlighting sales achievements, challenges, and opportunities for improvement

ABOUT YOU

• Proven experience: Minimum of 8-10 years of sales experience in the communications and marketing industry, with a strong track record of consistently meeting sales targets. Previous experience in a leadership or managerial role is required
• Digital marketing expertise: In-depth knowledge of digital marketing strategies, tactics, and technologies, including SEO, SEM, social media marketing, content marketing, and email marketing. Familiarity with data analytics and marketing automation tools is highly desirable
• Strong leadership skills: Ability to inspire, motivate, and lead a high-performing sales team. Demonstrated experience in hiring, training, and managing sales professionals. Excellent communication and interpersonal skills to build strong client relationships

• Strategic mindset: Proven ability to develop and execute sales strategies that drive revenue growth and meet business objectives. Strong analytical and problem-solving skills to identify market opportunities and devise effective solutions
• Results-oriented: A passion for achieving and exceeding sales targets. Proven ability to close deals and negotiate contracts successfully. A track record of building long-term client relationships and achieving high levels of customer satisfaction
• Bachelor's degree in business, marketing, or a related field. A master’s degree or other relevant postgraduate degree is a plus

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced, and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.

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